Inbound Marketing Blog

'Inside the Box'
The A2Go Blog

Thoughtful insights on what is new and challenging in ML and AI for business.

Pranay Agarwal

Blog Feature

Artificial Intelligence

By: Pranay Agarwal
January 9th, 2020

The theme of artificial intelligence adoption is becoming the competitive edge for many companies in different verticals—allowing for both disruption and innovation. 

Blog Feature

Insider | Data Analytics | Data Science

By: Pranay Agarwal
July 22nd, 2019

“They just don't understand me. I provide them with all the necessary details, all the data and analysis possible, but they don´t seem to get it.” These were the comments of a data scientist at one of the largest CPG companies in Brazil, as he vented to me over coffee and described how frustrating his last year had been. He was definitely feeling the heat from the business stakeholders. None of the major analytics initiatives that his team had worked on had really taken off, and a lot of resources and time had been spent. 


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Blog Feature

Quick-Service Restaurants | Microapps | Cross-Selling

By: Pranay Agarwal
July 15th, 2019

Gone are the days of the door-to-door salesman. Today, it is rare for a salesperson to have a single item that they need to sell. More often, a business has many similar items or related items to sell, yet understanding which items to offer to customers at any given time is not a simple exercise. The increasing number of purchase options that consumers face today present a difficulty for any sales team to differentiate their products from their competitors' products—and to differentiate their products among their own offerings.