Your company's historical data are not contextual enough for our COVID world.
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Who will emerge as the influencers of the future? Well, perhaps we need to rephrase that to “what” will emerge as the influencers of the future? And how and why will they do so?
“They just don't understand me. I provide them with all the necessary details, all the data and analysis possible, but they don´t seem to get it.” These were the comments of a data scientist at one of the largest CPG companies in Brazil, as he vented to me over coffee and described how frustrating his last year had been. He was definitely feeling the heat from the business stakeholders. None of the major analytics initiatives that his team had worked on had really taken off, and a lot of resources and time had been spent.
Data science has been around for a long time. What has changed is the vast increase in the volume of available data. As more data become available, analytics perform better, which mostly means that we can better predict the outcomes of alternative decisions and actions than ever before.