Inbound Marketing Blog

'Inside the Box'
The A2Go Blog

Thoughtful insights on what is new and challenging in ML and AI for business.

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Augmented Analytics | Product Recommendation | Artificial Intelligence

By: Mike Romeri
April 21st, 2020

AI-powered price optimization is key to business survival during the pandemic 

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Artificial Intelligence

By: Pranay Agarwal
January 9th, 2020

The theme of artificial intelligence adoption is becoming the competitive edge for many companies in different verticals—allowing for both disruption and innovation. 

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Learn why your business needs data and analytics to improve performance and how A2G makes that possible using a low risk, scalable approach.

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Data Analytics | Data Science | Influencer marketing | personalization | digital assistant

By: Mike Romeri
August 21st, 2019

Who will emerge as the influencers of the future? Well, perhaps we need to rephrase that to “what” will emerge as the influencers of the future? And how and why will they do so?

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Insider | Data Analytics | Data Science

By: Pranay Agarwal
July 22nd, 2019

“They just don't understand me. I provide them with all the necessary details, all the data and analysis possible, but they don´t seem to get it.” These were the comments of a data scientist at one of the largest CPG companies in Brazil, as he vented to me over coffee and described how frustrating his last year had been. He was definitely feeling the heat from the business stakeholders. None of the major analytics initiatives that his team had worked on had really taken off, and a lot of resources and time had been spent. 

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By: Mike Romeri
July 19th, 2019

Data science has been around for a long time. What has changed is the vast increase in the volume of available data.  As more data become available, analytics perform better, which mostly means that we can better predict the outcomes of alternative decisions and actions than ever before.

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Data Analytics | Augmented Analytics | Data Science

By: Rafael Fanchini
July 15th, 2019

Cowritten by Rafael Franchini and Betsy Romeri, www.Analytics2go.com  The goal of automating data-driven solutions for your business is far from impossible. Businesses need to look at data analytics from a fresh perspective and embrace the next generation of analytics, which are essential for all companies—big and small. Given the vast differences in the level of analytics maturity in the current market, there is no one-size-fits-all roadmap to data-driven solutions.