“They just don't understand me. I provide them with all the necessary details, all the data and analysis possible, but they don´t seem to get it.” These were the comments of a data scientist at one of the largest CPG companies in Brazil, as he vented to me over coffee and described how frustrating his last year had been. He was definitely feeling the heat from the business stakeholders. None of the major analytics initiatives that his team had worked on had really taken off, and a lot of resources and time had been spent.
Gone are the days of the door-to-door salesman. Today, it is rare for a salesperson to have a single item that they need to sell. More often, a business has many similar items or related items to sell, yet understanding which items to offer to customers at any given time is not a simple exercise. The increasing number of purchase options that consumers face today present a difficulty for any sales team to differentiate their products from their competitors' products—and to differentiate their products among their own offerings.
Learn why your business needs data and analytics to improve performance and how A2G makes that possible using a low risk, scalable approach.